3 September 2019: Comic-Con Africa is less than four weeks away and the anticipation is growing as Reed Exhibitions Africa and ReedPOP announce that Comic-Con Africa is partnering with KFC for the next two years.
“Comic-Con Africa is delighted to be partnering with KFC. A brand that is entrenched in our South African experience and synonymous with good times shared with friends. Comic-Con Africa is about bringing people together over mutual passions. And such making KFC the perfect fit” says Carol Weaving, Managing Director at Reed Exhibitions Africa.
Finger Lickin Good
As visitors, exhibitors, gamers, cosplayers, and other fans prepare for Comic-Con Africa 2019. These two brands with international pedigree are investing in pop-culture communities like never before. Serving over 20 million customers each month, KFC is excited to be a part of for an unforgettable four-day line-up. This is where over 60,000 guests are expected to share the Comic-Con Africa experience.
“As an iconic brand, KFC has been a massive part of South African culture. And for decades and when you look at its growth, Comic-Con Africa is also proving to be just as iconic. Thus making this the perfect partnership.
“Our involvement in Comic Con Africa allows KFC to continue to plug into popular culture in South Africa and engage and expose our exciting finger-lickin’ good core and innovative food and beverage offerings to disparate audiences. As a leading global quick-service restaurant, we are keenly aware of the increasing impact of technological advancements in QSR, and the way that technology developments intersect with our world as they do with the gaming world.
As an example of moving with an increasingly digital world that gamers live in, we have launched the KFC South Africa app to fulfill the promise of convenience to customers who with a click can have their food delivered straight to their gaming couch or beat the queue by pre-ordering to collect in-store. The coming together of two cult brands like KFC and Comic Con Africa is a perfect match to finger-clicking goodness of today’s culturally and digitally plugged customer” says Suhayl Limbada, Marketing Director KFC South Africa.
Comic-Con Africa will be held from 21 – 24 September 2019, at Gallagher Convention Centre in Midrand. Comic-Con Africa is a multigenre entertainment and comic convention. The event will feature comic books, games, arts, movies, pop culture elements and so much more.
For more information about Comic Con Africa 2019, please visit: https://www.comicconafrica.co.za/en.html